Currie Rental Profitability Seminar

Registration is now open for this summer’s Rental Profitability Seminar.  The program will be taking place August 11-12, 2011 in Chicago, IL.

This seminar is a must for owners, controllers, general managers and rental department managers.  This program is instructed by George Keen, who has over 30 years of experience in organizational development.  Attendees will learn how to maximize profit in the rental department through best practices sharing, financial benchmarking and other critical strategies.  The material presented is applicable across a wide variety of industrial equipment industries.

Please register early in order to secure your place.  Follow the link to download the brochure and registration form for the Currie Rental Seminar Summer 2011.  If you have any questions, please feel free to call 508-752-9229 or email cmc@curriemanagement.com.

Financial Benchmarks to Drive Rental Profitability by George Keen

Rental is an interesting area to examine from a strategic point of view.  Let’s look at rental growth in the last 20 years.  In 1987, did you consciously make the decision to enter into the rental market?  Consciously make the decision to commit a certain amount of funds to rental?  Did you establish specific financial benchmarks for rental operations and continuously monitor progress against those goals to adapt, change, and improve?  Or, did you get into the rental business as a reaction to certain factors?

What we’ve seen as a consulting firm is that most heavy equipment dealers are in rental not due to established strategic focus, but as a reaction to certain situational drivers.

Want to read more?  Click to download the full article Financial Benchmarks to Drive Rental Profitabilityin PDF format.