Planning Customer Presentations for Fleet Management Workshop

How do dealerships go about presenting the idea of fleet management to customers in a way that highlights advantages to the customer? One method is to educate your accounts about the benefits of fleet management in a seminar. This workshop will cover who should be targeted this way and how to plan a multi-customer seminar. Meeting planning, promotions, preparing materials, and appropriate follow up will be discussed.

Topics to be covered include:

• Characteristics of the Target Accounts
• Determining the Appropriate Mix of Participants
• Minimizing the Cost of Meeting Space and Catering Without Looking Cheap
• Maximizing Attendance
• Preparing Materials and Handouts
• The Two Types of Follow Up and How They Benefit Your Dealership

Who should attend: This course is recommended for managers responsible for selling fleet management and support staff who will be preparing materials and making seminar arrangements. A list of current accounts and their buying phase can be brought and used to begin the planning process.

Course Level: Skill Building
Length: 1 day
Class Size: Maximum of 25