Rental Management Seminar

Why are customers focusing more on renting equipment: to get assets off their balance sheets, to complete short term projects, to add specialty equipment only as needed? What is the most effective way to add rental to a dealership: as part of the dealership or as a separate entity? What are the liabilities you will need to consider: additional assets and expenses? What are the strengths this business brings: end-user entry strategy, Phase IV marketing, profits?

Dealers are beginning to get more requests from end-users to rent equipment. This seminar will discuss how to establish benchmarks for a profitable rental operation within your dealership. This seminar will answer questions such as: how much you should have in assets to handle rental, how to calculate the revenue stream, cash flow, profitability of individual units, wash out analysis and hourly maintenance cost. We will also cover rental multiple, pricing multiple, utilization and marketing strategies.

Topics to be covered include:

• Revenue Multiple
• Rent to Sell Versus Rent to Rent
• Pricing Multiple
• Utilization
• Period Mix
• Right-Sizing the Rental Fleet to Your Market
• Marketing or Mining the Market; Which Option is for You
• When to Turn Units
• Insurance Liabilities
• How to Develop the Right Mix of Units

Who should attend: This course is recommended for dealer principals and rental or sales managers.

Course Level: Skill Building
Length: 2 days
Class Size: Maximum of 25