George focuses on operational, implementation and financial benchmarks for dealers in many industries; including agricultural equipment, outdoor power, construction, material handling equipment, commercial tires and others. He creates dealer performance and excellence through achieving benchmark performance in five areas: Marketshare, Financial Performance Employee Productivity, Asset Utilization and Customer Satisfaction. E-mail, website

Michelle provides coaching for executives and top level managers on issues including performance improvement, goal achievement, balancing work and life, and coaching skills, both one on one and for groups.    Michelle has led workshops on topics such as customer relations, situational leadership, improving communications, assertiveness, and team building. E-mail, website

John is a partner in the law firm of Seigfreid, Bingham, Levy, Selzer & Gee, P.C.  As a member of the firm’s Equipment Dealers Practice Group, he offers legal assistance to dealers affiliated with NAEDA.  John lectures on employment law topics and works with farm, industrial and construction equipment dealers throughout the United States.  His practice areas include: Employment Law, General Business, Mergers and Acquisitions and Health Law.   John can be reached at 816-421-4460  johnn@sblsg.com, www.sblsg.com.

Ed is a Senior Account Executive and Compliance Director for Holmes Murphy & Associates, Inc., a benefit and risk advisory and consulting firm with several industrial equipment industry clients. Ed has over 20 years experience in Human Resources with a primary focus on employee benefits.  Prior to joining Holmes Murphy, Ed was the Vice President of Human Resources for a manufacturing and distribution company that grew aggressively through multiple acquisitions. Ed can be reached at 214-265-6328 or via e-mail at eoleksiak@holmesmurphy.com.